Mike Witmer Pointed this article out. Very fascinating thought on the importance of presentation when it comes to displaying your work for a client or a customer.

We all know presentation affects consumer perceptions of quality and value, and people will frequently assign one of two identical items as being proportionally better than the other simply based on more attractive packaging or presentation.

This same concept not only applies to consumer products, but for services and art as well. No matter how great your talent, Delivering your message to the wrong crowd will get you nowhere fast.

Check out the article here.